What is Advergaming?
The term “advergaming” is derived from the fusion of the words “advertising” and “game”; so it can be defined as the practice of creating video games to advertise a brand, product, organization, or idea.
The IGDA (International Games Developers Association) defines it as: “the use of games to spread advertising messages, drive traffic to websites and achieve brand awareness”.
Advergames are basically video games developed by organizations in order to achieve different marketing objectives, which can range from brand-building actions such as brand awareness, recognition, or predisposition towards the brand, to bringing visits to the brand’s website, and generating market research, among others. Advergames allow brand loyalty as well as the development of exchange relationships with customers.
Why make an advergame?
It will help your business to convey a message in an easier way, which will make the customer always learn, inform, or knowing something new while having fun playing.
With an advertising game, you can reinforce your brand image, create databases with information about users, build a dialogue with your customers, and show yourself to your target audience as an innovative company that is always up to date with technology and its advances.
Together with other characteristics of video games, advergames provide the main advantage of customizing the video game to the brand (institutional colors and typographies, characters or mascots, among others) and to the marketing communication to be disseminated; everything will depend on the objectives sought and the experience to be provided to users.
What benefits can I get?
- PSavings in advertising costs
- PIncreased exposure time
- PGreater reach and acceptance
- PIntegration of the brand with the video game
- PThe virality of your brand
- PA community and not only customers
What do we offer?
We work closely with your team to design and develop a unique and customized advergame that reflects the essence of your company and the message you wish to convey.
Immersive and Entertaining Experience
We create an engaging and immersive gaming experience that captures players’ attention and motivates them to participate and share the game with their friends and social networks.
We subtly but effectively incorporate elements of your brand, products or services into the game, ensuring positive exposure for your company while users enjoy the entertainment.
Multiplatform and Responsive
The advergame is developed to be compatible with various platforms, including mobile devices, desktops and tablets, to reach a wide audience.
Tracking and Analytics
We provide detailed metrics and analytics on advergame performance, allowing you to evaluate its impact and adjust your strategy if necessary.
We offer technical support throughout the entire process, from planning to advergame launch and beyond.
Work with Us – Transform your Digital Presence
At ARGOsoft Group, we not only offer services; we create solutions that generate real impact. We are convinced that a well-designed Advergame can make a difference in your advertising campaign and generate significant results for your company.
Contact us today and find out how we can help you achieve your digital goals!
Let us be your partner in digital success.
Contact us to discuss your project, your goals and how together we can design the perfect strategy to achieve it.
You can also write to our WhatsApp +503 6162-2833 and we will gladly assist you.