Online Stores

What is an Online Store?

An Online Store (also known as a virtual store, or electronic store) refers to a type of commerce that uses a website or an application connected to the Internet as the main means to carry out its transactions. This constitutes the main tool of what we know as E-commerce or electronic commerce.

Through an Online Store, you can offer a catalog of your products classified by categories, showing images and specifications of them, so that your customers can purchase them.

Generally, payments are made by credit or debit card, payment services (PayPal, 2CO, Stripe, Wompi, Pagadito, among others), and then sent to your customer by mail or delivery service, although depending on the country and the store there may be other options, such as picking up the product in the store, bank transfer or cash on delivery.

What are the benefits of an Online Store?

Here are some of the main benefits of implementing an Online Store:

• Cost reduction, thanks to the fact that implementing an Online Store is much lower than implementing a physical store.
• It allows you to have a global reach, by offering your products for sale anywhere in the world.
• Your Online Store will be open to any customer 7 days a week, 24 hours a day.
• Personalize your shopping experience, by being able to know and monitor what your shoppers are doing.
• Customer loyalty. By knowing your customer’s shopping behavior, the number of times they have ordered from your Online Store, etc., you can build customer loyalty by offering them exclusive discounts or campaigns designed to meet their needs.
• Product testing. It is possible to test new products through campaigns or surveys, reaching a very large number of potential customers at very low costs.
• Receive feedback on your products and/or the service provided; allowing you to focus your efforts on customer satisfaction.
• Improve the image of your company or business.
• All the above mentioned translates into an increase in your sales.

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