Digital Technology Consultants in El Salvador

Brand Identity

Conceptualization and design of visual identity, the definition of the language, message, and tone of the communication of your company or business.

What is Brand Identity?

It is the set of values that the company or business wants the public to associate with its product or service, in order to differentiate itself from its competitors. Basically, it is the promise on which you will focus all your communication efforts.

Getting your brand identity right from the start will save you unnecessary advertising costs, time and effort spent without results and later redesigns due to poor initial planning.

What are the benefits of a Brand Identity?

Here are some of the main benefits of brand identity:

  • Allows to establish an adequate segmentation of the market and its consumers.
  • It allows you to differentiate yourself from your competition and win more customers.
  • Conveys how you want customers to feel when they use your product or service.
  • Your product or service will have a stronger image with your consumer.
  • It gives your products or services a unique feel.

Some projects developed

Are you interested in this service?

At ARGOsoft Group we can support you in the:

  • Conceptualization and design of visual identity: logo, color palette, typography.
  • Identify the target audience and buyer personas to be reached.
  • Definition of the language to be adopted both in the relationship with customers and collaborators and in the different marketing activities to be developed.
  • Determine the message and tone to be used for the communication of the company or business.

Contact us so we can discuss your project and together we can develop the strategy that will allow you to achieve your goals.


You can also write to our WhatsApp +503 6162-2833 and we will gladly assist you.

Let's talk about your project

Contact us so we can set up an appointment to discuss your project.

ARGOsoft Group

ARGOsoft Group S.A. de C.V.

We are a Salvadoran company formed by a team of multidisciplinary consultants with experience in technology and digital marketing.

Contact Us

Address: Centro Profesional Perlex, 81 Avenida Norte, No. 333, Colonia Escalón, San Salvador, El Salvador.

PBX: (503) 2519-6477
WhatsApp: (503) 6162-2833

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