Websites and Landing Pages

Websites, why do you need one?

It has been proven that the incorporation of a company’s website is positively related to the success of the company and the increase in its sales, so it has great relevance nowadays. The importance of having a website for your company is independent of its size, both large multinationals and small businesses need a place on the network to increase their productivity, as it is a simple and massive way to reach customers.

Improving your website and developing all its advantages will help you achieve profits, improve your prestige, and get a better place in the world of sales.

Similarly, it should be taken into account that more and more people are browsing websites from a mobile device (smartphone or tablet); it is for this reason that your website must be compatible with any device or screen resolution, providing an excellent browsing experience for visitors.

Why should your website be responsive?

When we talk about a responsive or adaptive website we mean a website that can adapt to the device we use whatever it is, from desktop computers to tablets and mobiles. Here are some of the main reasons why it is important that your website is responsive:

• Since April 21, 2015, Google has begun to penalize websites that do not meet this requirement; giving higher priority in positioning to those that are. The idea of not existing on Google is something you can’t afford when creating your website.
• More than 50% of all searches on Google are made from a mobile device; it is worth mentioning that this trend continues to increase. Having or not having a responsive website can make users enter yours or go to a competitor’s website.
• Technology is constantly evolving and new devices such as Smartwatches or SmartTVs are appearing; so having a responsive website will allow you to support different devices.

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