10 Usability Lessons from Steve Krug’s book “Don’t Make Me Think”
Design websites that people understand without having to think twice. In a world where attention spans are limited and decisions are made in seconds, usability has become one of the most important factors in the success of any website or digital application. Steve...
The Power of a Mascot Advergame: Boosting the Success of a Company or Brand
In the world of digital marketing, creativity and innovation are key to stand out from the competition and capture the attention of the audience. An effective strategy to achieve this is by creating an advergame with a company or brand mascot. An advergame is an...
15 Ways a Business Can Increase Social Media Engagement Quickly
In the digital era, having a presence on social networks is essential for any business, but being present is not enough. For your brand to thrive, it is necessary to increase engagement, that is, the interaction that users have with your content. Increasing engagement...