In the competitive world of digital marketing, brands are constantly looking for new ways to interact with their audience and create a lasting impact on the consumer’s mind. One strategy that has proven successful for many companies is the implementation of...
Advergaming is an immersive mix of advertising and entertainment that makes use of video games. The term was coined by Anthony Giallourakis in January 2000 and later mentioned in Wired magazine’s “Jargon Watch” column in 2001. Advergaming has been...
