Debunking a popular belief: websites vs. mobile apps.

In recent years, a phrase has been circulating in digital and technological circles that has sparked debate: “Websites are disappearing.”

This statement, repeated by some mobile app enthusiasts, suggests that websites have lost relevance in the face of the rise of apps. But how true is this?

Are we really witnessing the end of websites?
At ARGOsoft Group, as specialists in digital solutions, we believe that the reality is much more nuanced.

Why do some people believe that apps will replace websites?

The growing adoption of smartphones and the preference for personalized mobile experiences have led many companies to invest heavily in the development of mobile applications. This has led to the belief that apps could completely replace websites, based on arguments such as:

“Most traffic comes from mobile devices.”

“Users prefer apps because they are faster.”

“An app builds better customer loyalty.”

“No one wants to type URLs into a browser.”

While there is some truth to these ideas, they do not tell the whole story.

What are websites used for today?

Websites continue to be a cornerstone of any company or brand’s digital presence. Their main functions are:

1. Institutional presence
A website communicates who you are, what you do, how to contact you, and why people should trust you.
It is your digital business card.

2. Universal access
It requires no installation or space on the device. Anyone with Internet access can access it from any browser and device.

3. Search engine visibility
Google indexes websites, not apps. If someone searches for your services, they are most likely to find you through your website. In fact, when a mobile app is launched, its communication strategy usually includes the creation of a website or landing page where information about the mobile app, its features, and even links to download it from app stores are provided.

4. Direct e-commerce
Online stores, product catalogs, and reservation systems are more easily developed on web platforms.

5. Marketing tool
From advertising campaigns to blogs, contact forms, chatbots, and web analytics… everything starts from your site.

What are mobile apps really for?

Mobile applications are powerful tools, but they work best as an extension or complement to a digital ecosystem, not as a replacement for it.

1. Repetitive or personalized functions
Apps are ideal for frequent actions such as shopping, making reservations, managing tasks, or consuming content.

2. PUSH notifications
They allow alerts and reminders to be sent directly to the user’s device, which strengthens loyalty.

3. Offline use
Some apps can operate even without an Internet connection, which is not possible with traditional websites.

4. Optimized experience
Designed specifically for mobile devices, they offer a smooth interface and better use of hardware (camera, GPS, fingerprint).

Websites and apps: rivals or allies?

The real answer is this: websites and apps do not compete, they complement each other.

A website is ideal for attracting, informing, and capturing customers.

A mobile app is perfect for retaining, building loyalty, and improving the after-sales experience.

Smart companies combine both platforms, depending on the type of user, frequency of use, and business objectives.

Conclusion.

Websites are not disappearing. On the contrary, they are evolving to be faster, more interactive, and more adaptive (thanks to technologies such as PWA, AMP, or Headless CMS).

The idea that apps will replace websites is a myth that ignores the strategic role that both channels play.

At ARGOsoft Group, we help companies develop complete digital ecosystems, with professional websites, online stores, and mobile apps that do not compete with each other but work together to achieve results.

Does your company need a modern website, a functional app, or both?
Write to us at info@argosoftgroup.com or via WhatsApp at (503) 6162-2833 | (503) 6136-0623