Get to know your visitors, improve your strategy, and make data-driven decisions.

In today’s digital world, having a website is just the first step. The real difference between a basic online presence and one that generates results lies in understanding your visitors’ behavior and making strategic decisions based on real data.

This is where one of the most powerful tools in digital marketing comes into play: Google Analytics.

At ARGOsoft Group, we use it in all our web projects because it allows us to understand, measure, and optimize every aspect of the digital experience. If you don’t use it on your site yet, this article is for you.

What is Google Analytics?

Google Analytics is a free tool from Google that allows you to track, analyze, and visualize user behavior on your website. From how many people visit it to what pages they view, how long they stay, where they access it from, and whether they complete a conversion (such as purchasing, registering, or contacting you).

With its latest version, Google Analytics 4 (GA4), the platform becomes even more robust, adapted to a multi-platform web and focused on user privacy.

What data can you obtain with Google Analytics?

These are just some of the key metrics and reports it offers you:

• Number of visits and unique visitors
• Geographic location of users
  Traffic sources (social networks, search engines, ads, referrals, etc.)
• Most visited pages
• Average session duration
• Devices used (mobile, tablets, desktop)
• Bounce rate (users who leave without interacting)
• Conversions (sales, forms, clicks, downloads)
• Behavior by events (such as playing a video or scrolling)

Why should you use it with your website?

1. You get to know your real audience
Google Analytics tells you who visits your site, where they come from, when, and how. This allows you to adjust your content, design, and publication schedules according to your users’ habits.

2. You measure the impact of your campaigns
Are you investing in Google Ads, social media, or email marketing? With Analytics, you can see which channel brings you the best results and optimize your budget accordingly.

3. You understand your conversion funnel
You can identify at which step users abandon a purchase, a form, or navigation. This information is crucial for improving the user experience and increasing your conversions.

4. You optimize your site for mobile devices
Did you know that more than 70% of traffic on many sites comes from mobile devices? With Analytics, you can evaluate mobile behavior and adapt your site to what your users really need.

5. Make decisions based on data, not assumptions
Is your home page working? Is that blog article generating traffic? Does your landing page convert? Google Analytics gives you the answers with real data, not intuition.

Conclusion

Google Analytics is an essential tool for any company that wants to get the most out of its website. It’s not just about measuring visits, but understanding your users, optimizing your strategy, and ensuring that your website meets real business objectives.

At ARGOsoft Group, we integrate Google Analytics into all our projects so that our clients have control over their digital growth. Because when you can measure, you can improve.

Would you like to implement Google Analytics on your website or get more out of your data?
Write to us at info@argosoftgroup.com or via WhatsApp at (503) 6162-2833 | (503) 6136-0623