Optimize your presence on Google and detect problems before they affect your ranking.

When we talk about having a professional, functional, and well-positioned website, it’s not enough for it to look nice or load quickly. You need to know how Google sees it, how it behaves in search results, and if there are errors that are affecting your visibility.

For that, there is a free, powerful, and often underestimated tool: Google Search Console.

At ARGOsoft Group, we implement Google Search Console in each of our digital projects because we believe that what is not measured cannot be improved. Below, we explain what it is, what it does, and why your website should be connected to it from day one.

What is Google Search Console?

Google Search Console (GSC) is a free tool provided by Google that allows you to monitor, analyze, and troubleshoot issues related to your website’s presence in Google search results.

While Google Analytics shows you what users do when they are on your site, Search Console shows you how they get there from the search engine and how Google interprets it.

What can you do with Google Search Console?

Here are some of its most useful features:

1. See the keywords you appear for on Google
GSC shows you which search queries trigger your pages, how many times they appear (impressions), how many clicks they receive, and their average position.

2. Detect indexing errors
You can find out if Google cannot access or index certain pages, if there are 404 errors, broken redirects, or problems with the robots.txt file.

3. Analyze mobile usability
The tool alerts you to mobile compatibility issues, such as text that is too small, buttons that are too close together, or content that does not adapt well to small screens.

4. Submit your sitemap
A sitemap is like a “map” that tells Google which pages to crawl. From Search Console, you can submit it directly and ensure better indexing.

5. Detect security issues
If your site is attacked or contains malicious software, Google will notify you through GSC so you can take immediate action.

Why is it important for your website?

1. Improve your technical SEO
Google Search Console helps you understand how search engines access your site, what problems they encounter, and which pages are being ignored. This is essential for improving your organic ranking.

2. It shows you how others see your site on Google
Did you know that you can appear in searches and not get any clicks? GSC allows you to identify pages with low click-through rates (CTR) and optimize them.

3. Detect errors before they affect your traffic
Thanks to its automatic alerts and reports, you can correct indexing or usability errors before Google penalizes your site or you lose positions.

4. Validate changes and improvements
Did you redesign or migrate your site? Did you create new content? You can use GSC to request faster indexing and verify that everything is working correctly.

Conclusion

Having a website without using Google Search Console is like driving a car without a dashboard: you can move forward, but you don’t know if you’re going in the right direction or how efficient your trip is.

This free tool gives you direct access to the information Google has about your site. It allows you to optimize, correct, and enhance your presence on the world’s most important search engine.

At ARGOsoft Group, we set up and manage Google Search Console so that our clients not only have an online presence, but are truly visible and competitive in search results.

Would you like to connect your site to Google Search Console or do you need help interpreting its reports?
Write to us at info@argosoftgroup.com or via WhatsApp at (503) 6162-2833 | (503) 6136-0623