The evolution of websites towards experiences similar to mobile apps.

In today’s digital world, companies are constantly looking for new ways to improve the user experience and offer fast, intuitive solutions that are accessible from any device. Within this technological evolution, a concept is gaining ground: PWAs (Progressive Web Apps).

At ARGOsoft Group, we believe that this type of technology represents a strategic middle ground between a traditional website and a native mobile app. But… what exactly are PWAs, how do they work, and in what cases is it worth implementing them?

What is a PWA?

A PWA (Progressive Web App) is an optimized website that combines the best of the web with the best of mobile apps. It is accessed from a browser like any other web page, but offers features typical of a native app, such as:

• Offline access
• PUSH notifications
• Fast loading even on slow connections
• Can be installed on the home screen as if it were an app

In other words, a PWA allows a website to behave and feel like a mobile application, without the need to download it from an app store.

How do PWAs work?

PWAs are based on three main technological pillars:

1. Service Workers
These are scripts that work in the background and enable features such as offline use, caching, and receiving push notifications.

2. App Manifest
This is a configuration file that tells the device how to “install” the PWA, with details such as the icon, colors, application name, and full-screen behavior.

3. Mandatory HTTPS
All PWAs operate under secure connections, ensuring trust and security in user interactions.

Thanks to these features, a PWA combines the universal accessibility of the web with the immersive experience of an app.

Advantages of implementing a PWA

• Savings in development costs: You don’t need to create separate apps for iOS and Android.
• Faster loading speed: Being cache-optimized, they load faster than traditional websites.
• App-like experience: They can be installed on the home screen and run in full-screen mode.
• Offline access: Users can interact even without an internet connection.
• Improved conversion: Companies such as Twitter Lite and Starbucks reported increases of more than 60% in interactions and sales thanks to their PWAs.

When is it recommended to implement a PWA?

PWAs are not always the best solution for all businesses, but they are ideal in certain cases:

• Online stores (E-commerce): A PWA reduces loading time and improves conversion on mobile purchases.
• Digital media and blogs: It allows users to access content even when offline.
• Companies with frequent mobile customers: Businesses such as restaurants, delivery services, tourism, or transportation can offer reservations or orders without the need for a native app.
• Emerging markets: Where internet connections are slow, a PWA ensures fast and lightweight access.
• Projects seeking broad reach without high costs: It is cheaper and faster to develop a PWA than an app for multiple operating systems.

Conclusion

PWAs represent a significant advance in the way companies can connect with their customers. They are fast, secure, accessible, and capable of offering experiences similar to a native app, without the limitations of app stores.

At ARGOsoft Group, we help companies identify whether a PWA is the right solution for their business model and develop them strategically to improve the user experience and increase results.

Want to explore whether a PWA is the best option for your business?
Write to us at info@argosoftgroup.com or visit www.argosoftgroup.com and we will be happy to help you step by step.