What users see (and ignore) on your site could change everything.

Nowadays, having a website is a necessity for any business. But beyond attractive design or the technology behind it, what really matters is how users perceive it. Where do they click? What do they read first? How long do they stay? Knowing the answers to these questions can help you make smarter, more strategic decisions.

At ARGOsoft Group, we believe that the best sites not only look good, they work well. That’s why we’re sharing 15 revealing facts about how people interact with websites… and how you can use this information to your advantage.

1. You only have 0.05 seconds to impress

Users form an opinion about your site in just 50 milliseconds.

First impressions matter: a clean, professional design is key.

2. 60-70% of web traffic comes from mobile devices

If your site isn’t responsive, you’re losing more than half your audience.

Prioritize the mobile experience from the design stage.

3. Users read in an “F” pattern

Heat map studies show that the eyes follow an F-shaped pattern: first reading horizontally at the top, then moving down and scanning vertically.

Place the most important information in the first lines and on the left side.

4. The menu must be clear: 86% of visitors look for ease of navigation

A confusing or overly complex menu can cause them to leave your site.

Use clear words and understandable categories.

5. 70% of users click on visible links without scrolling

Your value proposition, call to action, or contact information should be “above the fold,” i.e., visible at first glance.

Make it visible without scrolling!

6. 88% of users do not return to a site after a bad experience

Slow speed, errors, outdated design, or difficult navigation are all reasons enough to lose visitors.

Pay attention to every detail of the user experience.

7. Colors influence purchasing decisions

Up to 85% of users say that color is an important factor when choosing a product or trusting a brand.

Use a color palette that is consistent with your branding and generates positive emotions.

8. 90% expect to find contact information easily

Most visitors want to know how to contact you without having to search for it.

Include a WhatsApp button, visible email address, and/or direct form.

9. A visible phone number increases trust

Especially on service sites, displaying your number can increase conversions by up to 40%.

Make it accessible from the header or footer.

10. 55% of users spend less than 15 seconds on a page

You have little time to capture their attention.

Use powerful headlines, striking images, and scannable content.

11. The brain processes images 60,000 times faster than text

Don’t underestimate the power of a good image or video.

Use quality visual content that communicates without the need to read.

12. 47% of users expect a page to load in less than 2 seconds

Every additional second of loading time reduces satisfaction and increases bounce rate.

Optimize images, use fast hosting, and consider a CDN.

13. Design impacts credibility

75% of users judge a company’s credibility based on the design of its website.

Invest in a professional and modern design.

14. Clear and concise content keeps users on your site longer

Long, convoluted texts or technical jargon scare visitors away.

Use simple sentences, short paragraphs, and speak directly to the customer.

15. 70% of conversions are lost due to a lack of a clear call to action

Buttons such as “Buy now,” “Schedule an appointment,” and “Request a demo” should be visible and strategically repeated.

Without a call to action, the user does not know what to do.

Conclusion

Every decision you make regarding the design and content of your website should be based on how your users think, behave, and make decisions. This data shows you that it’s not just about having an online presence, but about having a strategic, functional presence that focuses on the visitor experience.

At ARGOsoft Group, we develop websites with a focus on usability, conversion, and results. If your site is not achieving what you expect, it’s time to improve it with data and strategy.

Ready to optimize your website and improve your results?
Write to us at info@argosoftgroup.com or visit www.argosoftgroup.com and we will be happy to help you step by step.