Update your online presence and make your website work for your business.

With the constant advancement of technology, changing consumer habits, and new trends in design and usability, it’s only natural that websites need to evolve. If your website no longer adequately represents your company, doesn’t convert as well as it used to, or has simply fallen behind, it’s time to consider a strategic website redesign.

At ARGOsoft Group, we understand that a redesign is not just about “changing colors” or “looking more modern”; it’s about creating a digital tool aligned with your business objectives. That’s why, in this article, we share with you these 7 essential keys to redesigning your website effectively and professionally.

1. Define clear objectives

Antes de pensar en diseño o tecnología, debes preguntarte:

Before thinking about design or technology, you should ask yourself:

What do I want to achieve with the new website?

Do I want to attract more leads? Improve the user experience? Sell more?

Setting measurable goals (such as increasing traffic by 30% or improving the conversion rate) will help you make aligned decisions and measure the success of the redesign.

2. Know your audience

Your website should be designed for your users, not for you. Research what they are looking for, how they navigate, what devices they use to access it, and what problems they need to solve. With that information, you can build a more useful and personalized site.

Tip: Create buyer persona profiles to better focus the structure and content.

3. Prioritize the mobile experience

More than 60% of web traffic comes from mobile devices. If your current site is not responsive or has a poor mobile experience, you are missing out on opportunities.

During the redesign:

• Ensure that all pages look good on phones and tablets.
• Optimize load times.
• Simplify menus and forms for small screens.

4. Revamp the content (copy + SEO)

Design can attract, but content is what converts. Take advantage of the redesign to:

• Rewrite clear, persuasive, customer-oriented texts.
• Include effective calls to action (CTAs).
• Improve your SEO strategy: review titles, meta descriptions, keywords, and internal links.
• Good copy not only informs, it also guides the user toward an action.

5. Improve speed and performance

A slow site not only frustrates users, it also lowers your Google ranking. During the redesign, work on:

• Optimizing images and resources.
  Implementing a cache system.
• Using fast servers or a good hosting service.
• Minimizing the use of unnecessary scripts.
• Bonus: Consider integrating a CDN (Content Delivery Network) to improve loading times globally.

6. Simplify navigation

An easy-to-navigate site increases user retention and improves conversions. During the redesign, look for:

• Clear and accessible menus.
• Visual hierarchy with well-organized titles and sections.
• Logical user paths to the goal (purchase, contact you, subscribe).
• Rule of thumb: The user should find what they are looking for in three clicks or less.

7. Measure, test, and adjust

The work doesn’t end when you publish the new site. In fact, that’s when the analysis begins.

Be sure to integrate tools such as:

• Google Analytics (to measure traffic and behavior)
• Google Search Console (for SEO optimization)
• Heatmaps (to see where users click)
• And above all: perform A/B testing with key elements such as buttons, text, or forms to optimize your conversion rate.

Conclusion

Redesigning a website is a great opportunity to improve your digital image, offer a better user experience, and achieve new business goals. But to do so, it’s essential to follow a strategic path based on data, smart design, and clear objectives.

At ARGOsoft Group, we accompany you every step of the way, from initial analysis to final development, so that your new site not only looks good, but also works well and generates real results.

Thinking about redesigning your website?
Contact us at info@argosoftgroup.com or via WhatsApp at (503) 6162-2833 | (503) 6136-0623