Advantages and disadvantages of designing a horizontal website
Is it a creative choice or a usability trap? When it comes to website design, one of the most influential elements in the user experience is navigation. In most cases, this navigation occurs vertically, meaning that users scroll the content from top to bottom, in a...
The Power of a Mascot Advergame: Boosting the Success of a Company or Brand
In the world of digital marketing, creativity and innovation are key to stand out from the competition and capture the attention of the audience. An effective strategy to achieve this is by creating an advergame with a company or brand mascot. An advergame is an...
15 Ways a Business Can Increase Social Media Engagement Quickly
In the digital era, having a presence on social networks is essential for any business, but being present is not enough. For your brand to thrive, it is necessary to increase engagement, that is, the interaction that users have with your content. Increasing engagement...