What to Include on Your Web Site’s Home Page: Essential Elements for Success
The home page is often the first point of contact between a potential customer and your brand. Therefore, it is crucial to design it in a way that is attractive, informative and easy to navigate. A good home page should grab users’ attention in the first few...
How to Convert Occasional Customers into Frequent Customers
In the business world, getting a customer to make a purchase is only the first step. The real challenge – and success – lies in converting those occasional customers into repeat customers. Not only do repeat customers spend more, but they are also more...
How to Use an Advergame to Capture Leads in a New Way
In the digital age, capturing quality leads has become a priority for brands looking to expand their customer base. Traditional marketing strategies are becoming increasingly saturated and users tend to ignore intrusive ads. Faced with this scenario, brands have begun...