10 Usability Lessons from Steve Krug’s book “Don’t Make Me Think”
Design websites that people understand without having to think twice. In a world where attention spans are limited and decisions are made in seconds, usability has become one of the most important factors in the success of any website or digital application. Steve...
Advantages and disadvantages of designing a horizontal website
Is it a creative choice or a usability trap? When it comes to website design, one of the most influential elements in the user experience is navigation. In most cases, this navigation occurs vertically, meaning that users scroll the content from top to bottom, in a...
The Power of a Mascot Advergame: Boosting the Success of a Company or Brand
In the world of digital marketing, creativity and innovation are key to stand out from the competition and capture the attention of the audience. An effective strategy to achieve this is by creating an advergame with a company or brand mascot. An advergame is an...