Consultores de Tecnología y Marketing Digital en El Salvador

Email marketing remains a powerful tool for businesses, but its effectiveness depends largely on how it is implemented. Some habits can undermine your efforts and alienate your subscribers. Here are seven habits to avoid to ensure your email marketing strategy is successful.

1. Ignoring Audience Segmentation:

  • Habit to Avoid: Sending the same message to your entire subscriber list without considering their different needs and interests.
  • Why it’s a Problem: Lack of personalization can lead to loss of interest. Users want relevant content.
  • Solution: Use segmentation to send targeted messages to groups of users with similar interests.

2. Not Optimizing for Mobile Devices:

  • Habit to Avoid: Neglecting to design your emails for mobile devices.
  • Why it’s a Problem: Most people check their emails on mobile devices. An unoptimized design can result in a poor user experience.
  • Solution: Make sure your emails are responsive and look good on mobile devices.

3. Sending Too Many Emails:

  • Habit to Avoid: Saturate your subscribers’ inboxes with frequent emails.
  • Why it’s a Problem: Too many emails can be intrusive and cause subscribers to unsubscribe.
  • Solution: Set a sending frequency that is consistent and valuable to your subscribers.

4. Do not personalize e-mails:

  • Habit to Avoid: Sending generic emails without personalization.
  • Why it’s a Problem: Users want to feel recognized. Lack of personalization can cause your emails to be perceived as spam.
  • Solution: Use the subscriber’s name and personalize content based on their history and preferences.

5. Neglecting Subject Lines:

  • Habit to Avoid: Not paying attention to subject lines, making them unattractive or unclear.
  • Why it’s a Problem: The subject line is the first impression. If it doesn’t appeal, the email probably won’t be opened.
  • Solution: Create intriguing and relevant subject lines that entice people to open the email.

6. Failure to Provide Real Value:

  • Habit to Avoid: Sending emails that lack valuable content or relevant offers.
  • Why it’s a Problem: If your emails don’t provide value, subscribers may lose interest and disengage.
  • Solution: Provide educational content, exclusive offers, and solutions to your subscribers’ problems.

7. Neglecting Metrics and Analytics:

  • Habit to Avoid: Not tracking key metrics such as open rates, clicks, and conversions.
  • Why it’s a Problem: Not evaluating performance prevents you from adjusting and improving your email marketing strategy.
  • Solution: Use analytical tools to evaluate performance and adjust your strategy accordingly.


Avoiding these habits in your email marketing strategy is essential to maintaining a positive relationship with your subscribers and ensuring that your efforts are effective in the long run. The key lies in personalization, relevance and constantly evaluating and improving your approach. By adopting sound practices and avoiding these common mistakes, you can build and maintain an effective and respectful email marketing strategy.

Elvis Castaneda

Elvis Castaneda

Digital Technology Consultant | Digital Project Manager | Consulting and Training | Gamification and Advergaming project design.

He has 16 years of experience in marketing, administration, and project management for the design and development of websites, custom web systems, mobile apps, advergaming, and gamification. Course facilitator and university professor, in subjects, focused on web design and development.

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