What is Google Analytics and why should you use it with your website?
Get to know your visitors, improve your strategy, and make data-driven decisions. In today’s digital world, having a website is just the first step. The real difference between a basic online presence and one that generates results lies in understanding your...
What is Google Ads and why is it important for your company or business?
In the digital era, where thousands of people search for products, services or solutions online every day, appearing at the right time in front of the right audience can make the difference between selling… or going unnoticed. This is where Google Ads comes in,...
10 Usability Lessons from Steve Krug’s book “Don’t Make Me Think”
Design websites that people understand without having to think twice. In a world where attention spans are limited and decisions are made in seconds, usability has become one of the most important factors in the success of any website or digital application. Steve...
Advantages and disadvantages of designing a horizontal website
Is it a creative choice or a usability trap? When it comes to website design, one of the most influential elements in the user experience is navigation. In most cases, this navigation occurs vertically, meaning that users scroll the content from top to bottom, in a...