Consultores de Tecnología y Marketing Digital en El Salvador

Are you interested in redesigning your website? In this article, we share with you five keys that you should take into account to redesign your website.

1. Apply an intuitive design.

It is very important to advocate for an intuitive design, for a website in which your customer or visitor only needs to spend a few seconds to understand the products or services offered. The goal should be to create an intuitive, pleasant, useful, and effective website. You must highlight the important words in bold and separate the menu bar from the rest of the content, in this way the titles and sections of the website will be differentiated from the rest. It is very important not to place the main title too far away from the central content of the page, otherwise, you run the risk of losing the visual relationship.

2. Eliminate annoying and invasive resources.

First, take some time to think about what types of resources might annoy your users or visitors. Next, analyze your competitors and the feedback provided by the surfers themselves. Then, analyze and check if the bounce rate of your website increases due to the use of these resources. In case they have a negative effect, you should choose to eliminate them and incorporate the same information in a different way, what you are looking for is not to prevent the information from arriving, but to do it in a pleasant way for your visitor. An example of this type of resource is the well-known pop-up or pop-up window. As you may have noticed, it is often used to get subscribers. It is good that you want to increase your database and reach more people, but if a user is really interested in your product, he will look for himself at the possibility of receiving news about your brand, it is not necessary that you constantly indicate it to him.

3. Avoid visual pollution.

The worst mistake made in web design is presenting a lot of irrelevant information. For this reason, it is necessary to create a template in which every detail is functional and useful for users. A good practice is to conduct a survey among frequent users via e-mail in order to implement those things that they themselves miss. Similarly, it is advisable to hide long descriptions under the “more information” button to focus the user’s attention on the relevant information.

4. Optimize your website.

Mobile devices are the main method of practically the vast majority of users because they offer the convenience of being in the living room or in your office doing life with a cell phone or tablet in hand and surfing the net. It is advisable that you make a study of what keywords you want to reach in your new website and do not forget to include the ones that have worked for you so far. It is important that each page includes a keyword and that this keyword is included in the title of the page, in the meta description, in the content, and in the alternative text of the images.

5. Help your users and visitors navigate the site.

The internal navigation of the website is crucial. It must provide an easy and pleasant virtual experience. Therefore, you need to perform usability tests to determine how much time and effort users spend to find what they are looking for. Remember that a usability test does not evaluate the user, but the tool being used, in this particular case, it would be your new website.

Elvis Castaneda

Elvis Castaneda

Digital Technology Consultant | Digital Project Manager | Consulting and Training | Gamification and Advergaming project design.

He has 16 years of experience in marketing, administration, and project management for the design and development of websites, custom web systems, mobile apps, advergaming, and gamification. Course facilitator and university professor, in subjects, focused on web design and development.

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