What are the differences between gamification and advergaming?
When talking about concepts such as gamification and advergaming, some confusion can often arise, both in what they mean and in the use that can be made of them. Some of the main differences between the two concepts are described below: The main difference that exists...
Keys to redesigning your website
Are you interested in redesigning your website? In this article, we share with you five keys that you should take into account to redesign your website. 1. Apply an intuitive design. It is very important to advocate for an intuitive design, for a website in which your...
Advergaming. Boosting your brand
Advergaming is an immersive mix of advertising and entertainment that makes use of video games. The term was coined by Anthony Giallourakis in January 2000 and later mentioned in Wired magazine’s “Jargon Watch” column in 2001. Advergaming has been...